Turquality, the focus of its program, is to contribute to the branding goals of the companies rather than to increase the exportation of purest, unlike the classic export supports.

According to the World Journal, serious changes to the Turquality system are on the agenda. The current system provided support in all countries where brands taking advantage of the support were in operation. The new system, which is being modified, was announced as a "country-based and five-year" new study.

Ministry officials have indicated that clear results have not yet been reached, and that opinions from the sector have also been evaluated. According to the information obtained, there are also significant hesitations about "country-based support". However, if this system is adopted, there will be a radical change. A brand will be supported not in all countries, but in markets with high awareness, where it has reached a serious share.

633.000.000

USD

The program currently supports 114 brands of 107 companies Turquality and 59 brands of 59 companies Brand Support Program, with a total of 173 brands of 166 companies. As part of the program, TRY 633 million of support was given in 2016.

Source:
World
Ministry of Economy