Developing SME Strategies from Marketing to Sales

Course Objectives

The goal of our training is to help SMEs develop their marketing and sales strategies. In this training, participants will learn basic concepts and reinforce them with applied examples. At the end of the training, participants will be able to develop strategies that they can implement in their own workplace. They will also gain the knowledge and skills necessary to understand and overcome the challenges faced by SMEs.

Course Content

  • Introduction and Basic Concepts
    • What is SME?
    • What is Marketing and Sales?
    • Target Audience Determination
    • Market Research
    • SWOT Analysis
    • Marketing Strategies
  • Digital Marketing
    • The Importance of Digital Marketing
    • Social Media Marketing, Content Marketing, Email Marketing
    • SEO (Search Engine Optimization), PPC (Pay Per Click) Advertising
    • Web Site Analysis
    • Measurement in Digital Marketing
    • Common Mistakes in Digital Marketing
  • Sales Strategies
    • What is the Sales Process?
    • Customer Relationship Management (CRM)
    • Persuasive Sales Techniques
    • Understanding Customer Needs
    • Pricing Strategies
    • Setting Sales Goals
    • Management of the Sales Team
    • Customer Satisfaction Measurement
    • Competition Analysis
  • Applied Studies
    • In this section, it is aimed to reinforce the issues by doing group work on the trainings provided during the training. In this way, how SMEs can strategize will be experienced in practice by the participants themselves.
  • Success Stories
    • It is highly valuable in terms of inspiring participants. It helps to understand how the subject is applied in real life with examples taken from real life.

Instructor: Ufuk ÖZÇELİK

Ufuk Özçelik attended TED Ankara College and graduated in English Language and Literature from Hacettepe University in 1991. He later completed his studies in Justice at Anadolu University.

Özçelik began his professional career in the pharmaceutical sector in 1991 before moving into the food industry, where he held regional management roles at Coca-Cola, G2M and Ülker. In 2003, he moved into construction, serving as a regional manager at Germany’s REHAU and as Sales Manager at Esenpen and Termodinamik Pencere. From 2009 to 2014, he managed business development for three construction companies within HB Group, Libya’s largest holding company. After returning to Turkey, he held coordinator and sales director positions at various companies and advised international businesses on market research in Turkey.

Across these management roles, Özçelik developed expertise in building dealer networks, team management, target setting, product positioning, sales team training, international market research and customer relations. He has attended numerous training programmes and seminars and has shared his knowledge and experience through his own training and seminar work.

Please contact for detailed information.

    Gökhan EROL
    e: gerol@inovakademi.com
    g: +90 (533) 761 19 34
    t: +90 (216) 709 73 32