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Export Acceleration Program

What is the Purpose of the Program?

The Export Acceleration Program aims to support entrepreneurs and firms opening up to international markets, increasing their export capacity and gaining competitive advantage in global trade.

Participants in this program are:

  • Gains extensive knowledge and skills in all stages of export processes,
  • It will be located in the right target markets suitable for its products,
  • It will develop the right entry strategies,
  • Contact information will connect directly with confirmed potential recipients,
  • They will gain expertise in critical areas such as legislation, logistics, digital marketing, and so on.

İhracat Hızlandırma Programı

Who Can Join?

Regardless of the program, sector and field of activity All entrepreneurs who want to export or have just started to export and firms may participate. Entrepreneurs who own a firm or have business ideas with export potential can apply.

Quota 10 people limited to, and applicants will be admitted to the program as a result of the evaluation. Priority, Actively producing, Aiming to open up to foreign markets and has the potential to grow It will be given to firms.

Program Time and Structure

Trainings:
Under the program, training will be conducted online, 3 days a week and 3 hours a day. In this program, which will last for a total of 4 weeks, participants will receive 36 hours of training in total.

The educational content covers the following basic topics:

  • Foreign Trade Management
  • Sales
  • Artificial Intelligence and Digital Marketing
  • E-Commerce
  • Commercial Intelligence
  • Target Market Analysis
  • Commercial Correspondence

To all participants 2,000 USD the Digital Export Assistant App TheGlobby 1-year use Free It will be gifted.

Mentoring:
Participants will be supported for a total of 5 months, with online mentoring interviews taking place once a week during the program. Each participant will have the opportunity to take special guidance and strategic direction to their business by conducting one-on-one interviews with specialist mentors in their field.

Education History: "Please Join Me"

Educational Issues

It consists of a total of 7 modules. Completely for implementation The program, which has been prepared as artificial intelligence-assisted international correspondence will be carried out through real products. The details of the training consisting of 7 modules are as follows:

Foreign Trade Management

Basic and important concepts of Foreign Trade will be discussed.

; Organizations Leading Foreign Trade
; Ways of Delivering in International Trade
– INCOTERMS 2020 (new)
– Problems and Examples in Practice
; Sales Contracts
– Types of Contracts
– Considerations to be Considered when Contracting
; Forms of the International Convention
– What is a SWIFT Application?
– Payment in advance
– Payment of Goods
– Vesaik Muqabili Payment
– Letter of Credit
– Bank Committed Payment BPO
– Example Events from Daily Practices
; Documents Used in Foreign Trade
– Proforma Bill
– Checklist – Packing List
– Turkish Bill
– Commercial Invoice
; Documents Used in Export
– Transportation Documents
– Bill of Lading (Convention)
– fuata b/l
– Highway Transport Document – CMR
– Airline Transport Document – IATA
– Railway Transport Document – CIM
; Certificate of Origin, Form A, Circulation Documents (ATR - EUR1)
; Certificate of expertise,
; Analysis Document,
; Surveillance Document,
; Health Certificate,
; Goods Delivery Document (Ordino)
; Private Bill
; Thermal Processing Document (ISPM 15)
; Other Documents
; Reviews on Current Examples
; Insurance Concept and Insurance Documents in Export
– Insurance Types and Risks
– Insurance Policy, Insurance Certificate,
– Considerations to Be Considered
– Review on Sample Documents Used in Daily Applications
; Legislation Regulating Foreign Trade in Turkey
– Exchange Legislation and Bank Transactions
– GTIP
; Export Registered Sales (3065 VAT Act Related Article)
– What is Export Registered Sales?
– Implementation and Risks
– Considerations to Consider in Practice
; Pricing and Bidding in Export
– (FOBization)
; Can Work Order in Export Application (Check List) Be Done?
; Case Study Study

Sales

; Introduction: Sales and Marketing Separation
– Definition of Sales, The Role of Marketing
– Basic Sales Techniques and Marketing Strategies
; Effective Communication Techniques
– Communication Elements: Listening, Body Language
– Considerations in Communication with Different Cultures
; New Trends
– Digital Marketing and Social Media Effect
– Global Market Dynamics
; Customer Persuasion Methods
– AIDA Model and Applications
– Understanding Customer Needs
; Phases of the Sales Process
– First Contact, Needs Analysis, Bidding
– After Sales Services
; Applications and Visuals
– Role Games and Case Studies
– Narrative with Visual Support

Digital Marketing with Artificial Intelligence

; Foreign Trade Intelligence
– Foreign Trade Intelligence Resources
– Commercial Information Resources
– Market Intelligence Resources
– Statistics Sources
– Artificial Intelligence Supported Company Intelligence Resources
; Finding and Holding Customers
– Methods of Finding Active Customers
– Artificial Intelligence Assisted Desk Customer Finding Methods
– Points to Consider in Customer Recognition and Selection
– LinkedIn Sales Navigator
– Methods of Finding Mail Address Using Artificial Intelligence
– E-Mail Submissions with Artificial Intelligence Aid
– Good Practice Examples
; Advertisements
– Why Digital Advertising Matters
– What Advertising Channels Are, Which Should They Use
– Selecting and Analyzing the Right Target Mass with Artificial Intelligence
– Measurement and Evaluation

E-Commerce

E-Commerce can be defined as creating a structure that allows a business to maintain and develop its sales easily and without dependence on the presence of individuals. With e-commerce training, it aims to enable participants to operate on e-commerce channels.

; What are the Basic Elements of E-Commerce?
; How to Create the Domain Name Required for E-Commerce?
; How to Choose a Ready Package for E-Commerce?
; What are the Basic Requirements for Preparing the Website?
; What are the issues to consider when installing products or services on the Site?
; How to Collect in E-Commerce?
; How to Conduct Logistics and Operations in E-Commerce, What to Consider.
; How Should After Sales Services Be Provided?

Commercial Intelligence

Potential buyer lists will be created by taking advantage of the following resources in the potential buyer's work through the Internet and other resources. A list of potential buyers will be prepared for each firm that will receive counseling, using the following or additional resources. It is essential that the list is unique to each firm. However, if there is a conflict in the target markets of the firms, the company may repeat itself. Below, some resources are proposed, and it is possible to expand, to be indicative in the preparation of the list. Communication work for firms will try to identify the needs, expectations, and products and suppliers they have already purchased.

; Correspondence with Email: The preparation of company promotional articles in English, paid or free mass emailing and recommending mail tracking, analysis and reporting programs, showing web page tracking, analysis and reporting methods, preparing the firm's mass mail work and installing the system will be provided.
; Phone Liaison Support: Among the potential buyers identified, the company will be supported by the company with communication content, communication style (the firm's strengths, benefits to the other side, the opposite company's import status, suppliers and prices they offer, etc.) to make the company's oral introduction by the company to the companies selected by the company.
; Travel Support to Target Market: Information and direction will be made in the event of travel forecasting or fair participation to the target market.

Target Market Analysis

Target market research will be based on interviews with firms and desk work.

; Selfie for Export
– GTIP Number
– Correct Sales Channel Detection
– Target Market Election Criteria
– Product Description
– Fairs
; International Trade Strategies
; Setting the Right Target Market
– Analyses of Importing Countries
– Exporter Country Analysis
– Evaluation of Current Open Numbers
– Analysis of Turkey's Export
– Recapture the Rising Country
; Determination of our target markets
– Demographic Assessment
– Analysis of Nearby Markets
– Determination of Taxes
– Structure and Cultural Evaluation of the Country
– Non-tariff Obstacles and Legal Status
; Other Factors in Analysis
– How to conduct a Commercial Information Search on the Internet?
– Online Trail Filtering
– Review of Commercial Resources on the Internet
; Research in the target country
– Key Words
– Country Resources Research
– Customer Replication Techniques
– Sales Channel Analysis
– Customer's Customer

Commercial Correspondence

The training participants will conduct correspondence with the recipients determined in the Commercial Intelligence process, accompanied by experts experienced in the international sector.

Please contact for detailed information.

    Gökhan EROL
    e: gerol@inovakademi.com
    g: +90 (533) 761 19 34
    t: +90 (216) 709 73 32

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