Education Detail

• Target Market Analysis
  • GTIP Number
  • The Right Sales Channel Detection
  • Target Market Election Criteria
  • Product Description
  • Determining the Right Target Market
  • Analyses of Importing Countries
  • Exporter Country Analysis
  • Evaluation of Current Open Numbers
  • Analysis of Turkey's Export
  • Catching the Rising Country from the Top
  • Determining Our Target Markets
• Introduction: Sales and Marketing Separation
  • Definition of Sales, The Role of Marketing
  • Basic Sales Techniques and Marketing Strategies
• Effective Communication Techniques
  • Communication Elements: Listening, Body Language
  • What to Consider in Communication with Different Cultures
• New Trends
  • Digital Marketing and Social Media Impact
  • Global Market Dynamics
• Customer Persuasion Methods
  • AIDA Model and Applications
  • Understanding Customer Needs
• Phases of the Sales Process
  • First Contact, Needs Analysis, Bidding
  • After Sales Services
• Applications and Visuals
  • Role Games and Case Studies
  • Narrative with Visual Support

This training is sponsored by GLOBBY and is free of charge by İnovakademi instructors.

Educator: Gökhan EROL

Gökhan Erol holds a degree in Business Administration from A.Ü. He began his career in logistics before joining Evyap Holding and Ödül İlaç. Since 2002, Erol has shared his expertise in foreign trade, target market analysis, international marketing and government incentives He shares his expertise and 30 years of industry experience through training and consulting. He has supported the training and employment of over 30,000 qualified foreign trade professionals across many provinces of Turkey and takes part in university conferences and seminars. His consulting prepares SMEs for international competition and trade. By diagnosing organizations’ business operations generally, and their international trade / foreign trade departments specifically, he conducts SWOT analyses, develops roadmaps for areas that can be improved, and monitors and reports on implementation results.

Through his seminar series, ‘İçinden Dış Ticaret Geçen Sohbetler’ (Conversations on Foreign Trade), Erol shares his experience with university students and people entering the profession. The Dış Ticaret Perileri project, which he conceived and coordinated in 2010, attracted attention for its success.

“New Incentive Schemes and an Investment Guide for InvestorsHe has a published book called ". In addition, the İnovakademi team continues their joint book work, which they will share with the public in 2024.
Many Exporters' Associations, Trade and Industry Chambers, including İnovakademi, UR-GE projects. He also contributes to projects at the invitation of various universities.

Instructor: Ufuk ÖZÇELİK

Ufuk Özçelik attended TED Ankara College and graduated in English Language and Literature from Hacettepe University in 1991. He later completed his studies in Justice at Anadolu University.

Starting in 1991, he began his professional career. The business he started with the pharmaceutical industry later continued his life in the food industry. He was regional manager at Coca-Cola, G2M and Ülker. In 2003, he moved to the construction sector and worked as a regional manager at the German REHAU company, Sales Manager at Esenpen and Thermodynamic Window companies. Between 2009 and 2014, he was the Business Development director of three companies affiliated with the construction group within the country's largest conglomerate, HB Group, in Libya. After returning to Turkey, he worked as a coordinator and Sales Director at different companies. He also provided consultancy on market research in Turkey for international firms.

Across these management roles, Özçelik developed expertise in building dealer networks, team management, target setting, product positioning, sales team training, international market research and customer relations. He has attended numerous training programmes and seminars and has shared his knowledge and experience through his own training and seminar work.

Please contact for detailed information.

Gökhan EROL
e: gerol@inovakademi.com
g: +90 (533) 761 19 34
t: +90 (216) 709 73 32