What path should you follow other than the classic hpa selection?

Course Objectives

Target Market Analysis (HPA) is one of the cornerstones of export strategies. However, classical methods – for example, looking at foreign trade data alone – are no longer enough on their own. In this training, by going beyond the memorization data-based, creative and functional HPA methods It will be discussed; strategies will be presented that will make a difference in the target market selection of companies.

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What You'll Learn in Education

• Risks of HPA being limited to classical methods 
• The drawbacks of choosing a market just by looking at GTIP data 
• Next-generation approaches to market choice: Google Trends, social media, and market insight tools
• Sector-specific, business model-compliant market matching methods
• How to perform solution-based market analysis, not product-based?
• Major opportunities of small markets: analysis of "Nish country"
• Importance of customer type and purchasing habits in target market selection
• HPA recommendations enriched with alternative data sources and analysis tools 

Who Can Join

• SMEs who want to start exporting 
• Companies that fail to achieve results through traditional methods 
• Managers engaged in strategic planning in exports 
• Foreign trade experts and consultants 
• Anyone who wants to support the market election with data 

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Difference of Education

• Content that disrupts memorization, querying, and application-oriented 
• Narrative support for participants with private sector examples 
• The approach that addresses the HPA process based on "understanding" and not just "reading data" 
• Easy-to-apply methods and resource lists 

Date: June 18, 2025
Time: 20:00-21:00
Duration: 1 Hour
Education Fee: 199 TRY
Place: Online (theglbby.com)
All the income of education will be donated to the Association for Supporting Contemporary Life.

At the End of Education – Question-Answer Session

At the end of the training, a 15-minute interactive question-answer section will be held where we will answer questions from our participants. You can ask any question you want, deepen the subject according to your own needs!

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» Certificate of Participation

To all who participated in the training, theglbby.com A digital participation document issued by the company will be sent. You can add this document to your CV, LinkedIn profile page, or use it to add value to your foreign trade career.

Register!

Book your place now, start taking strong steps in foreign trade!

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Remember With this training, you invest not only in yourself, but also in the future. All income the Association for Supporting Contemporary Life It will be forgiven. . .

TheGlobby Training Series: The 2025 Summer Calendar

We Support While Learning!

For those who want to take stronger steps in exports TheGlobby Training Series With these special trainings, which will last from May to August 2025, we will explore all the key topics of the export world, from target market selection to digital marketing, from artificial intelligence to sales strategies.

And the best: 🎗️ All proceeds of these trainings will be donated to the Association for Supporting Contemporary Life. By participating in the training, you will not only contribute to your own future, but also to the construction of a brighter society.

Here's Our Calendar

Why Should You Participate?

• You will master the next generation of strategies in exports.
• You will learn practical knowledge and actual case analysis from expert instructors in the field.
• Through the Association for Supporting Contemporary Life, you will contribute to equality of opportunity in education.

"As you take a step forward for your own development, hope for the future of others!"

📅 Register the dates in your calendar already.
TheGlobbySee you soon!