Corporate brand management training

Building a strong corporate brand in today's global business world not only attracts attention but also plays a critical role for long-term success. With this training, it was aimed to teach SMEs and entrepreneurs the basic principles of brand management while guiding them to build a strong brand personality, take the right steps in times of reputation management and crisis. Participants will learn strategies that will take their brand to important positions in their sector, with both theoretical knowledge and practical tools, learning key points in brand management in digital.

Course Objectives

This training, which guides businesses that are lacking in the branding process and are behind in brand awareness and awareness, was specifically designed for participants who want to rebuild their brand and manage it in a sustainable way. Education aims to educate professionals who are specialized in the reputation management of their brands, who can strengthen their brand image, improve brand loyalty by addressing all aspects of brand management with extensive knowledge, practical tools and hands-on work.

Education Detail

  • 1. Module: Creating Brand Strategy and Identity
  • Target Mass and Market Analysis
    • Determining the Right Target Mass
    • Competitor Analysis Techniques
  • Important Items in Brand Identity-Corporate Identity Design
    • Brand Name and Slogan Selection
    • Visual Identity: Logo, Color Palette, Typography
    • Brand Language Selection, (Ton and Style Determination)
  • Brand Story Creation
    • Building an Emotional Bond with the Customer of the Brand Story
    • Making Story to Increase Awareness for the Brand
    • Interesting Storytelling Techniques for SMEs and Entrepreneurs
  • Brand Strategy Development
    • Determination of Short- and Long-Term Goals
    • Brand Identities with SWOT Analysis
    • Creating Brand Awareness
    • Perceived Quality and Loyalty
    • Developing Strategies for Brand Depth and Width
  • 2. Module: Brand Image Management and Equation
  • Definition and Significance of Brand Image
    • How Does Brand Perception Form?
    • The Effects of Brand Image with Customer's Eyes
  • Strengthening Brand Image
    • Creating Positive Experience
    • The Role of Social Evidence and References
    • The Effect of Visual and Textual Harmony on Brand Perception.
  • 3. Module: Brand Management and Sustainability
  • Maintaining and Increasing Brand Value
    • Customer Satisfaction Management
    • Reputation Management and Crisis Communication
  • Brand Management on Digital Platforms
    • Social Media Strategies
    • Developing Strategies for a Strong Brand in E-Commerce
  • Measuring Brand Performance
    • Brand Awareness and Customer Loyalty Measurement Tools
    • ROI (Investment Return) Evaluation Methods
  • 4. Module: Reputation and Crisis Management
  • Definition and Strategies of Corporate Reputation
    • Factors Affecting Reputation
    • The Role of Transparency and Social Responsibility
  • Brand Protection in Crisis Situations
    • Early Warning Systems for Crisis
    • Effective Crisis Communication: Quick Response and Corrective Actions
  • Post-crisis Brand Reconstruction
    • Reconnecting with the Customer
    • Recovery of Lost Trust

Duration of Education: 1 Day, Total 6 Hours

Educator: Dr. Gonca BOZKURT

After earning a degree in Business Administration from Gazi University, Dr. Gonca Bozkurt completed a master’s degree in Brand Management and doctoral research focused on Digital Marketing. Her academic work centres on digital and social media marketing, and she has written numerous articles and book chapters on these subjects.

Bozkurt has worked as a trainer and mentor on European Union projects and has delivered digital marketing training to entrepreneurs across Turkey. She helps businesses strengthen their digital presence through specialist consulting and training in brand management, strategic marketing and e-commerce for entrepreneurs and SMEs.

Please contact for detailed information.

    Gökhan EROL
    e: gerol@inovakademi.com
    g: +90 (533) 761 19 34
    t: +90 (216) 709 73 32