Target Markets
What is target market analysis? Today, businesses must produce their products at high quality and affordable cost, but must reach the buyer by identifying the right market. Also, things get a little harder when you think there are hundreds, maybe thousands of manufacturers in the world.
Questions Waiting for Answers
- In which countries should I look for customers?
- Which countries should I focus on?
- I'm going to export for the first time. Where should I start?
- Where should the target market be?
- Who are the customers?

Which country?
Target Market Analysis (HEPAN)
With the HEPAN service we provide, we find the right market within 239 countries around the world for companies that want to go abroad.
Basic stages
Diagnosis
- GTIP Number detection
- Detection of sales channels
- Detection of distribution networks
- Identification of domestic and international fairs
- Product description in English and Turkish
- Competitors at home and abroad
Economic Analysis
- Which countries export your product the most?
- Which countries give the most current deficit?
- What are the countries in which Turkey exports the most, and which countries do the trend in the past 5 years point to?
- How many dollars do countries import the unit price of your product?
- What is the size of the market?
Demographic Analysis
- Population
- Customs Taxes
- Informal Safi National Product
- Close proximity to the market as logistics
- Population distribution (age, gender, etc)
How many countries do you know of on the African continent?
Target Country Analysis
The country/s determined as a result of the Target Market Analysis are examined in detail.
What's Studying?
- Total import and development of the country
- Which countries import and market shares
- Market entry barriers
- Required permissions and documents
- Additional taxes and obligations imposed on Turkey and rival countries
- Turkey's exports to target country
- Who are the competitors in the country? (optional)
- Examination of sales channels
We deliver your company to the right importers
Commercial Matching (Business Matching Services)
With our intelligence work in the target country, we are delivering you to potential buyers.
Stages
- Exporter company analysis
- Target sector detection
- Target distribution/sales channel detection
- Large receivers
- Determination of major cities and markets
- Overseas lobbying activities
- Sales channel reviews of key competitors
- Potential recipient contact information

Reaching hundreds of potential customers is no longer a dream
Commercial Talks
We organize appointments on behalf of your company by contacting potential buyers identified in the target country. With our overseas collaborations, we are able to organize meetings in one hour in 100 countries, 600 cities, 1800 prestigious locations around the world.
- Appointments in your name
- Commercial escort
- Meeting venue organization
- Hotel and flight organizations
- PR and advertising services
- Interpreting services
We add value to your business
Please contact for detailed information.
Gökhan EROL
e: gerol@inovakademi.com
g: +90 (533) 761 19 34
t: +90 (216) 709 73 32
