Effective brand journey training

This training aims for entrepreneurs and SMEs to build a strong brand to gain competitive advantage and ensure sustainable growth. In the training process, it is aimed that participants learn the basics of the branding process and create an effective brand identity so that they can learn how to build a strong bond with their target audience and successfully manage their brand in the digital world.

Course Objectives

Creating an effective brand is key to not only building your business's reputation and credibility. This training is specifically designed for new entrepreneurs and SMEs. It is aimed to guide participants by providing comprehensive information on topics such as brand identity creation, effective brand management in the digital world, preparedness for crises, and sustainability of reputation, starting from the foundations of the branding process. Supported by practical case studies and workshops, this training aims to provide all the tools needed to strengthen brands.

Course Content

  • 1. Module: Brand Identity and Positioning
  • Target Mass and Market Analysis
    • Determining the Target Mass
    • Market and Competitor Analysis
  • Determining Brand Strategies
    • Vision, Mission and Values
    • Add Value Creation.
    • Building Trust and Loyalty
    • Providing Competitive Advantage
    • Consistency and Differentiation
  • Brand Identity Creation
    • Brand Name and Slogan Selection
    • Visual Identity: Logo, Colors, Typography
    • Brand Tone and Style
  • Brand Positioning Strategies
    • Differentiation Strategies
    • Perceived Value Creation
    • Methods of Separation from Competitors
  • 2. Module: Brand Story and Perception Management
  • Brand Story Writing
    • Creating Impressive and Original Story
    • Emotional Bonding in Storytelling
  • Brand Perception and Building Trust
    • Customer Perception and the Importance of Experience
    • Social Evidence, References, and Customer Reviews
  • Brand Experience and Loyalty
    • Providing Consistent Experience in Customer Journey
    • Loyal Customer Mass Creation Strategies
  • 3. Module: Branding in the Digital World
  • Digital Identity and Online Entity
    • The Importance of Website and Social Media Accounts
    • SEO and Online Visibility Enhancement Methods
  • Social Media and Content Strategy
    • Produce Content Suitable for Target Mass
    • Effective Use of Social Media Platforms
  • Measurement in Digital Brand Management
    • Digital Performance Measurement Tools
    • Strategic Decision Making Based on Data
  • 4. Module: Reputation Management
  • The Importance of Corporate Reputation
    • The Relationship Between Reputation and Brand
    • Factors Affecting Reputation
  • Reputation Management Strategies
    • Building and Maintaining Trust
    • Transparency and Consistency in Communication
  • 5. Module: Crisis Management
    • Crisis Definition and its effects on Businesses
    • Common Causes of Brand Crisis
  • Crisis Management Process
    • Pre-crisis Preparation
    • Crisis Instant Effective Communication
    • Reconstruction of Post-crisis Reputation
  • Crisis Management in the Digital World
    • Rapid Action in Crisis Management on Social Media
    • Crisis Analysis and Intervention with Digital Tools

Duration of Education: 2 Days, 6 Hours a Day, Total 12 Hours

Educator: Dr. Gonca BOZKURT

After earning a degree in Business Administration from Gazi University, Dr. Gonca Bozkurt completed a master’s degree in Brand Management and doctoral research focused on Digital Marketing. Her academic work centres on digital and social media marketing, and she has written numerous articles and book chapters on these subjects.

Bozkurt has worked as a trainer and mentor on European Union projects and has delivered digital marketing training to entrepreneurs across Turkey. She helps businesses strengthen their digital presence through specialist consulting and training in brand management, strategic marketing and e-commerce for entrepreneurs and SMEs.

Please contact for detailed information.

    Gökhan EROL
    e: gerol@inovakademi.com
    g: +90 (533) 761 19 34
    t: +90 (216) 709 73 32