Akbank transformation academy application for an education program that crosses borders in exports
Akbank Transformation Academy organizes trainings for exporters with the cooperation of the Turkish Exporters Assembly (TIM) and the organization of İnovakademi. In training; Foreign Trade, Payment Methods, Correspondence Techniques, Green Transformation, Digital Marketing, Customs Clearing, E-Commerce modules will be included. The certificate will be shared with participants who have successfully completed the program.
The training, which is funded by Akbank and is free, is organized specifically for exporters operating in Istanbul. The physical part, 23-24 October 2024 In their history, the online part, which is the continuation of education, 30-31 October 2024 It will take place in their history. Online and physical training takes place in the form of a continuation of each other. Participation in physical education is compulsory.
The deadline for physical and online training in October 22 October 2024 The applications will be made at the link below.
Course Content
- Basic Level – Physical Education – 12 Hours
- Foreign Trade – 2 Hours
- Foreign Trade Payment Forms and Foreign Trade Financing – 1 Hour
- English Correspondence Techniques – 2 Hours
- Green Transformation – 1 Hour
- Digital Marketing – 2 Hours
- Customs – 2 Hours
- E-Commerce – 2 Hours
- Advanced – Online Training – 12 Hours
- Foreign Trade – 3 Hours
- State Support for Exports – 1 Hour
- Payment Methods (Letter of Credit) – 2 Hours
- Digital Marketing – 2 Hours
- Target Market Analysis – 2 Hours
- E-Commerce – 2 Hours
Training Program
On Wednesday, October 23, 2024, the first day of training, we ask that you be present in the halls of the Turkish Exporters Assembly (TIM), which are detailed below at 09:00 After the first session, there will be a midday break between 12:30 and 13:30, and the second session will be held between 13:30 and 16:30.
Physical Education: 23-24 October 2024, 09:30-16:30, will be held in the Turkish Exporters Assembly (TIM) halls.
Address: Yenibosna Merkez Mahallesi Sanayi Caddesi No: 3 Foreign Trade Complex B Block Floor : 9 34197 Bahçelievler / İSTANBUL Turkey Exporters Assembly (TIM)
Online Education: 30-31 October 2024, 10:00-17:00, will be held via the Zoom platform.
| Akbank Transformation Academy – TIMWINGS Exporting Borders Across Training Program Istanbul | |||
| History | Clock | Description | Instructor |
| Wednesday, October 23, 2024 (Physical) | 09:30 – 10:30 | Opening and Panel (Supporting Women in Export Package TIMWINGS) | |
| 10:30 – 11:30 | Foreign Trade | Gökhan EROL | |
| 11:30 – 12:30 | Payment Methods | Akbank | |
| 12:30 – 13:30 | Midday | ||
| 13:30 – 15:30 | English Correspondence Techniques | Varol ÜNEL | |
| 15:30 – 16:30 | Green Transformation | Akbank | |
| Thursday, October 24, 2024 (Physical) | 09:30 – 11:30 | Customs clearance | Gökhan EROL |
| 11:30 – 12:30 | E-Commerce | Serhat ATİK | |
| 12:30 – 13:30 | Midday | ||
| 13:30 – 14:30 | E-Commerce | Serhat ATİK | |
| 14:30 – 16:30 | Digital Marketing | Barış YAŞBALA | |
| Wednesday, October 30, 2024 (Online) | 10:00 – 13:00 | Foreign Trade | Gökhan EROL |
| 13:00 – 14:00 | Midday | ||
| 14:00 – 15:00 | State Support for Exports | Gökhan EROL | |
| 15:00 – 17:00 | Payment Methods (Letter of Credit) | Gökhan EROL | |
| Thursday, October 31, 2024 (Online) | 10:00 – 12:00 | Digital Marketing | Barış YAŞBALA |
| 12:00 – 13:00 | Target Market Analysis | Gökhan EROL | |
| 13:00 – 14:00 | Midday | ||
| 14:00 – 15:00 | Target Market Analysis | Gökhan EROL | |
| 15:00 – 17:00 | E-Commerce | Serhat ATİK | |
Instructor Resumes
Gökhan EROL
Gökhan Erol is a Business School graduate of Anadolu University. He started his business career in logistics industry and then worked in Evyap Holding and Ödül İlaç. He is proud to share his 30+ years of experience in foreign trade, international sales & marketing by organizing training sessions and consultancies. Over the years, he organized training sessions and conferences where more than 30 thousand people attended in various cities and universities of Turkey. Furthermore, he works with “Small to Medium size Enterprises” (SMEs) to improve their management skills by using SWOT analyses as well as to assist their foreign trade departments and construct their roadmap for success. For years, he organized a series of seminars under the name of “Chats around Foreign Trade” targeting the university students and graduates, alike. In 2010, he created and coordinated the “Angels of the Foreign Trade” initiative.
Through his seminar series, ‘İçinden Dış Ticaret Geçen Sohbetler’ (Conversations on Foreign Trade), Erol shares his experience with university students and people entering the profession. The Dış Ticaret Perileri project, which he conceived and coordinated in 2010, attracted attention for its success.
He has a published book entitled "New Incentive Practices and Investment Guide for Investors". In addition, the İnovakademi team continues their joint book work, which they will share with the public in 2023.
He currently provides training and consultancy on many Exporters' Associations, Chamber of Commerce and Industry, UR-GE projects, especially İnovakademi. He is involved in various projects as an invitation to various universities.
Varol ÜNEL
Varol Ünel graduated from Saint Benoit French High School in 1982 and earned a degree in Business Administration from Boğaziçi University’s Faculty of Economics and Administrative Sciences in 1987.
From his college years, he held different positions at Unimetal (Unifree) Duty Free Business Inc. Between 1987 and 1990, the U.S. He was a Master of Business Administration at Purdue University. When he returned, he worked as a Purchasing Manager at Unimetal for some time. Pak Gıda (Pakmaya) was the Export Zone Manager in Foreign Trade Inc., and started his own business in 2000 and continued to work on Foreign Trade. Focusing on investment consultancy for multinational companies, Electrolux International (USA) has carried out the Turkish sales and marketing network installation, and coordinated the factory investment of the US company Cummins in the İzmir Aegean Free Zone between 2010 and 2013.
After returning to Istanbul, Ünel moved into management consulting and training to share his leadership and management experience. Through İnovakademi, he draws on his entrepreneurial background and senior management expertise to help SMEs achieve meaningful organisational change.
Barış YAŞBALA
He was born in Istanbul in 1990. He has volunteered for a variety of non-governmental groups, including the TEMA Foundation, Greenpeace, and the TOG Foundation. He earned his bachelor's degree in 2015 from Marmara University's German Business Informatics Department. He gave social media and LinkedIn training to businesses and institutions to ensure that brands are properly represented in the digital world. While the Fabrikahane digital agency, of which he is a founding partner, offered digital marketing services to businesses, he was responsible for the establishment and implementation of digital marketing strategies for a number of brands, including Home Sweet Home, BNI Turkey, and and iyisahne.com. He returned to Turkey after working for Google Ads in Ireland and was responsible for development of Multiligo Agency. Barış Yaşbala, a professional in digital company growth, continues to advice on digital marketing for exports and new lead generation.
Serhat ATİK
He was born in 1993 in Denizli. He spent his education life in Denizli and Ankara. He studied high school education in web design and university education in computer programming. He is currently continuing his Media Communication department's undergraduate program.
After completing his computer programming studies, Atik began his e-commerce career in 2013 and moved into e-commerce management in 2015. He has managed e-commerce and cross-border online sales in sectors including automotive boot liners, home textiles, fashion, glassware, bags and books.
Atik keeps his knowledge and skills current by following technological developments and industry trends, and is committed to sharing what he learns. Drawing on his industry experience, professional knowledge and training, Atik moved into teaching to share practical insights with others.
Who Should Attend
- Companies that are just beginning to export: SMEs and entrepreneurs who are taking new steps to export should participate in this training in order to understand foreign trade processes and to take successful steps.
- Companies that want to increase their exports: Employees who work in foreign trade departments, or take part in foreign trade, can participate in this training to better understand processes and to run their business more effectively.
What is Akbank Transformation Academy?
Akbank Transformation Academy was established with the aim of digitizing SMEs and further strengthening them financially. The Academy is structured into three main topics: seminar programs for SMEs, programs that support financial, digital and green transformation, and programs to build a business network. The Academy will bring together education programs with all SMEs who want to increase their trade volume, improve their business, take part in the global market and accelerate digital transformation in their commercial activities.
