Akbank Transformation Academy Education Project
Akbank Transformation Academy continues its education with the contributions of Sakarya Chamber of Commerce and Industry and İnovakademi to be with SMEs.
Special education for SMEs operating in Sakarya will take place online on November 6-7-13-14, 2023, physically in Sakarya on October 30-31, 2023. In training; Foreign Trade, Customs Clearance, State Support, Digital Marketing, E-Commerce and E-Export modules will be included. The certificate will be shared with participants who have successfully completed the program. Separately successful participants will be offered a special advantage package by Akbank.
The deadline for physical and online education in October and November is 27 October 2023, and applications will be made at the following link.
Course Content
- Foreign Trade, Customs and State Support
- Introduction to Foreign Trade
- Target Market Analysis
- Commercial Intelligence: Commercial Intelligence Methods
- E-Export State Supports
- Customs clearance
- Digital Marketing
- Introduction to Digital Marketing
- Social Media Strategies and Management
- Advertisements
- Finding and Holding Customers
- Performance – Measurement
- E-Commerce and E-Export (Applied)
- Basic Information
- E-Commerce Processes
- E-Export with Global Market Locations
Who Should Attend
- Sakarya SMEs operating in the province.
- Beginner exporters: SMEs and entrepreneurs who are new to e-export and classical exports should participate in this training in order to understand foreign trade processes and to take successful steps.
- Employees of SMEs: Employees who work in foreign trade departments, or take part in foreign trade, can participate in this training to better understand processes and to run their business more effectively.
- Importers: SMEs and entrepreneurs involved in the import processes should participate in this training in order to make their transactions more efficient and error-free.
- SMEs that are just beginning to export: SMEs and entrepreneurs who have just taken steps to export should participate in this training in order to understand the processes of finding customers abroad and to take successful steps.
- Exporter SME employees: Employees of Exporter SMEs responsible for digital marketing, social media and advertising activities should participate in this training to develop effective digital strategies and learn customer-finding techniques in international markets.
- B2B and B2C company employees: Employees of SMEs who sell from business to business (B2B) and from business to consumer (B2C) can participate in this training to learn new customer acquisition and customer retention techniques.
- Entrepreneurs and SMEs: Entrepreneurs and small and medium-sized business owners who want to grow their own business with digital marketing strategies and tools.
- E-commerce SME employees: Employees of e-commerce companies wishing to sell abroad should participate in this training to develop successful sales strategies and optimize sales processes.
- SME owners: SMEs who want to grow their business by selling B2C online abroad should participate in this training to learn about e-commerce processes, marketplaces and strategies.
- Product managers: Professionals working on product management and user experience on e-commerce platforms can better understand customer expectations and deliver their products more successfully by participating in this training.
What is Akbank Transformation Academy?
Akbank Transformation Academy was established with the aim of digitizing SMEs and further strengthening them financially. The Academy is structured into three main topics: seminar programs for SMEs, programs that support financial, digital and green transformation, and programs to build a business network. The Academy will bring together education programs with all SMEs who want to increase their trade volume, improve their business, take part in the global market and accelerate digital transformation in their commercial activities.
