Things to Consider in International Fair Selection: Move Right at the Right Fair

International fairs offer excellent opportunities to increase the recognition of businesses in the global market, meet new customers and business partners, and promote their products to a wide audience. However, it can be difficult to choose the one that is best for you out of hundreds of fairs. Here are the steps you should consider in the selection of international fairs:

1. Set Your Goals

The first step is to clearly define your purpose in participating in the fair.

Do you want to enter new markets?
Do you want to strengthen existing customer relationships?
Do you want to show that you exist in the market?
Do you want to observe your competitors?
Do you want to launch a new product?

Clarifying your goal will help you decide which fair is best for you.

2. Do Sector and Market Research

In what countries does it have the potential to grow in your industry?
Analyse markets near Turkey logistically.
In which countries are the biggest fairs taking place related to your industry?
What are the preferences of consumers in your target market?

The answers to these questions will guide you on which fairs to focus on.

3. Review the Participant and Visitor Profile

Visit the official website of the fair to review the participant and visitor profiles from past years. Information such as how many visitors came from which countries, from which sectors companies participated, can give clues as to whether the fair is right for you.

4. Cost and Budget Assessment

Fair participation brings with it many costs, from booth rent to travel costs, from promotional materials to accommodation. Evaluate these costs in detail and make a fair choice that suits your budget.

5. Investigate Feedback from Past Years

Investigate feedback from companies or visitors attending the fair in previous years. Comments on the fair on forums on the internet, social media platforms or industry-related platforms can provide information on the overall quality and potential of the fair.

Remember, the most important source of information is your opponent. Analyze which fairs your competitors, especially your major competitors, have participated in.

6. Benefit in State Support

You have decided to attend fairs abroad, but you may have reservations about the budget. If you are afraid of facing huge costs, Ministry of Trade‘You can benefit from overseas fair participation support. It benefits from this support to fair participants held abroad. Each year, the Ministry determines which fairs and how much support will be provided for the m2. For detailed information, please click here.

As a result...

Participating in an international fair is both a costly and time-consuming process. Therefore, the right fair selection is one of the most critical steps to take on the road to success. By following the steps above, you can choose the fair that suits you best and say we are in the international market as well.

Please contact for detailed information.

Gökhan EROL
e: gerol@inovakademi.com
g: +90 (533) 761 19 34
t: +90 (216) 709 73 32