Fairs have been one of the most important elements of developing trade for years. Although participation in fairs has increasingly lost its former popularity with the spread of the Internet, fairs are still the most important means of introduction in international trade.

Let's get to the Cam Delete and Dust Cloth thing. Those who have participated in the fair before know the condition of the fair the day before the opening. On the one hand, the products you will be exhibiting at your stand are coming, on the other hand, the carpenter team of the fair is still cutting things out. The electrical technician is on the black market, remaining in the trap's hands. The jobs of the industry's seniors are a little easier than when they cross the lines with the organizer company officials. In the midst of this rush, your stand is like the girl who's going to appear. The fair will open its doors the next day, and there is a mixture of sawdust and dust on your shelves, your desks, your chairs. It's harder to find a cleaner than it is to meet the Pope at that moment. You have no choice but to enter the stand. Believe me, if the genie were to emerge from Alaattin's Magic Lamp, what you would want would be the Cam-Sil and the Dust Cloth.

What are the reasons for participation in fairs?

Meeting new customers and opening up new markets: It is almost the ideal way to meet new customers. Within a few days, it is possible to meet with hundreds of potential customers. This means both time and cost advantage.
To tell the current market about new products and/or how they are used: Fairs may not always be used to find new customers. Introducing the new product you have just brought to the existing market, by telling you how to use it, taking orders from customers may be another purpose of the fairs.
Meeting with former clients: Former customers in the area will take months to visit separately, and there will also be very high costs. Instead, it is possible to meet with a large number of your customers by pre-dating and spending less time during the fair.
Making a body show against competitors: There may be participation in fairs in order to give the message that we are against competitors, old and new customers.

How to prepare for fairs?

State subsidies: In order to ensure the participation of our companies in foreign fairs and to promote the introduction and marketing of Turkish export products, participation support is provided to foreign fairs by the Undersecretariat of Foreign Trade. By exporter troops, the shipping price is supported by the state with a fair stand fee of up to 75%. Prior to this, it should be investigated whether the fair is covered by support. About this http://www.dtm.gov.tr/ It is possible to get detailed information from his address.

Reservations: With little time to the fairs, there is no room around the fairground, or sometimes even in hotels in the city where the fair is held. Therefore, with the finalisation of participation in the fair, it would be a good move to make hotel reservations immediately. In addition, organizing airport, hotel, fairground transfers or making reservations from car rental companies prior to them will prevent you from experiencing problems later. If the fair organiser has not arranged an aircraft for departure and return, you can organize the hotel, aircraft and car rental together. There are many websites that offer services in this regard. (http://www.expedia.com/, http://www.orbitz.com/)
Participation in the Fair Catalog: In recent years, participant catalogues have been organized at fairs. Companies that want to be included in these catalogs, which are usually free, should deliver information and photos of their companies and products to the organizer company on time. Otherwise, they will lose the chance to take part in materials prepared in both CD and fair catalogue form.
Organization of Stand and Promotion Elements: Research reveals that visitors make the decision to enter the stand within 7 sec. Large, flashy and engaging stands will attract participants to your booth. However, the repulsive appearance and attitude of the stand elements along with the scattered, crowded shelves are also the elements that will distract visitors from your stand. When determining the need for a stand, it is necessary to pay attention to the following issues: how and in what number your products will be displayed. There should be nothing physical or psychological that prevents visitors from entering the fair stand. How to host your visitors. Are there enough catering, promotion and stand staff? How they will receive the necessary training. The brochure, the catalogue, the samples will be given in what way and to whom. Is your storage space sufficient? Will you need a private meeting, and is your space available for that?

Visuals: Materials such as Pop Up (spider), Roll Up, banner, forehead, platform, poster, digital prints, routing plates, etc., will be designed well before the fair and will be easy to ship to the fairground along with product samples.
Free Ticket Organization: Before the fairs, participating companies are given free tickets to enter the fair. Delivering tickets to your old and potential customers on time will have a positive impact on your visitors.

Shipment: Along with the products you will be exhibiting at the fair, you need to ship materials such as brochures, samples, visuals, some catering products and promotional products long before the fair starts. This service is sometimes provided by the organizers to the participants. In cases where it does not provide, it must be confirmed that it has been sent to the organization that organized the fair at least 1 month before, in addition to the time spent on the road. When the fair day arrives, it is possible to run into companies that have wasted all their expenses and labor because their supplies have not arrived. Therefore, instead of taking 3 pairs of shoes with you on your way to the fair, it will be necessary to take some sample products to manage this risk. Please note that you must send the products and stand materials that you will bring back to Turkey after the fair as part of temporary export.

Appointment: By meeting with your potential and former customers long before the fair, dating if they are to attend will allow you to use the time effectively. I recommend that you organize your appointments during weekdays and early mornings when visitors are less, describe the location of your booth in detail with a sketch if necessary, and organise meals and so on in advance if you are going to accommodate your special customers. Considering that an expo takes an average of 4 days and costs an average of 20,000 USD, the cost of an hour is approximately 700-800 USD. So the most important thing in fairs is time.
Dress Selection: For tactical reasons, by circumstances, such as technical impossibilities, fairs are places of constant standing. Therefore, the choice of clothing is very important. By calculating that you will stand almost all day, you should choose a suitable shoe and clothing. Often, as soon as you leave the fair due to fatigue, you throw yourself at the hotel and come back to Turkey almost without seeing the country you are going to.

Catering: Whether it is Turkish hospitality, firm principle, or fair tradition, it is customary to offer something to visitors who come to your booth. Turkish coffee and marshmallows are suitable for both locality and practicality. Other than that, it may be a matter of giving small gifts to your private customers. Both light and special things can be preferred, such as the Nazar bead.
Materials: Cam-Sil, Dust Cloth, Business Card, Wire Stapler, Customer Tracking Form, Brochure, Price Lists, Sample, Parcel Tape... These materials, which appear to be meaningless at first glance, are lifesaving at the fairs. If you don't have a Customer Tracking Form, you'll be left with hundreds of business cards after the fair, with no memory of anything. It is the best solution to staple your visitors' business cards to form together with some reminder phrases (such as red tie). It will be useful to take with you a list of prices, brochures and business cards of at least half as much as your estimated need.
Things to Do After the Fair: You must send an e-mail to visiting companies immediately after the fair is completed and you return to your country. Thanks for visiting you, as well as taking advantage of your notes, you need to email the price lists, products and other information you say you will send. If you are going to send samples, it would be appropriate to send them within the same week. After about 2-3 weeks, you should call your visitor by phone to find out his or her opinions on your company and products.

Cam-Sil, Dust Cloth... how to prepare for fairs?

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